Who we are
Pure Potential HR is a team of Chartered Professionals in Human Resources (CPHR) providing practical HR support to small and growing businesses across British Columbia.
We work with business owners who don’t need full-time, in-house HR, but do need clear, reliable guidance as their teams grow. Our approach is grounded, people-first, and focused on helping businesses set things up properly from the start.
Our experience spans trades and contractor-based businesses, as well as healthcare, education, hospitality, and other service-based industries. We understand that every workplace is different, and HR solutions need to reflect the realities of each business.
Our Services
Hiring & Workforce Setup
Support with employee vs. contractor classification
Offer letters, employment agreements, and onboarding documentation
Guidance on pay structures, hours of work, and probation periods
Advice for first-time hires and early team growth
HR Foundations & Policies
Development or review of core workplace policies
Employee handbooks and foundational HR documents
Guidance on workplace expectations, conduct, and performance
Support setting up HR practices that are practical and scalable
Employment Standards & Compliance (BC)
Guidance on BC employment standards requirements
Support with overtime, vacation, statutory holidays, and leaves
Advice on managing compliance as your business grows
Risk identification and preventative HR guidance
Ongoing HR Advisory Support
Day-to-day people guidance for business owners and managers
Support navigating employee issues and performance concerns
Advice through changes such as growth, restructuring, or role changes
Sounding-board support for people decisions as they arise
Terminations & Workplace Issues
Guidance on performance management and documentation
Support with terminations and exits
Advice on handling sensitive workplace situations
Practical, compliant approaches to managing risk
Training & Development
Manager and supervisor training on people management basics
Training on hiring, onboarding, and performance management
Employment standards and workplace compliance education (BC)
Training on workplace expectations, conduct, and professionalism
Support with building confidence in handling employee issues
A Flexible, Tailored Approach
Every business is different, and HR needs vary depending on size, industry, and stage of growth. We don’t offer one-size-fits-all solutions.
If you’re unsure what kind of support you need, reach out.
We work closely with each client to provide custom HR support that fits their specific situation, goals, and workforce.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!